Lego Movie

 Wednesday 14th September 2022

Learning Objective:

To understand the narrative and characters of the Lego Movie

characters from other movies in the lego movie - 

• batman
• milhouse from the simpsons 
• superman
• green lantern
• wonder woman
• star wars cast
• Gandalf 
• dumbeldoor
• Lincoln
• robin hood

places from the lego movie -

• middle Zealand
• cloudy coo coo land????
• the wild west

After the movie - 

There was this construction worker called emmet who fit in so much no one noticed him until one day when he found the resistance and was deemed the special. He found a girl called Wyldstyle who was also searching for the resistance and they went on a mission to stop lord business in super gluing the world together with the kragle. In that time emmet becomes a master builder and helps turn lord business ( along with help from others) into a good guy.

The main messages in the film are you don't need to fit in and to be noticed by other you have to be different and stick out. Also. don't let people in your life block your creativity just because they don't like it , you could make something mind-blowing.

Characters from Warner Bros. characters, products or films - 

 Krazy Glue - American Super Glue 

 
Wednesday 21st September 2022

The Lego Movie - Industry Research 

Learning Objective :

To research the process, companies and regulators behind the film industry. 

1) Production: The raw footage and other elements of the film are recorded during the film shoot, including principal photography.

Film distribution is the process of making a movie available for viewing by an audience.

Film exhibition refers to public screening of a film and involves the ownership, management, and running of movie theaters.

2) Conglomerate means a company that owns numerous companies involved in mass media enterprises, such as music, television, radio, publishing, motion pictures, theme parks, or the Internet.

3) The film industry in the UK is regulated by the British Board of Film Classification (BBFC). The BBFC is responsible for classifying films that have a cinema and DVD release.

4) They gave the lego movie a U rating 

5)Video game ratings are mandatory under UK law. The Games Rating Authority (GRA) – which is part of the Video Standards Council – rates games using the PEGI system.

6) Parent reviews for The LEGO Movie Videogame. The LEGO Movie Videogame Poster Image. Common Sense says. age 10+ - Pegi 7+

7) Lin Pictures were the primary production company on The Lego Movie and Warner Bros. acted as the distributors.

8) The lego movie directions were Phil Lord and Chris Miller.

9) The game was published by Warner Bros. Interactive Entertainment and released alongside the film in 2014 - TT fusion owned by Warners Bros.

10) The Lego Movie was distributed by Warner Bros. Pictures

11) The Advertising Standards Authority (ASA) is the UK's independent advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Advertising Codes). 

Wednesday 19th October 2022
The Lego Movie: Marketing 

Learning Objective:

To explore marketing & promotion of The Lego Movie; to link the methods used to the target audience

What forms of marketing and promoting are there?

• trailers and sneak peeks 
• posters - sides of buses, billboards
• ads
• promotion across social media / their own social media account for the movie 
• selling any form of merchandise
• making their own video game 
• any publicity stunts that will grab peoples attention
• making a website for the film
• interviews for the main casts and directors etc.
• easter eggs hidden in trailers or clips of the film 

Synergy

• 17 Lego World Sets
• School Supplies
• Books
• The Lego Movie Video Game 
  
• 16 Collectable Mini Figures 
  
  

Sold collectable cups at mcdonalds - February 7th 

• Each week in January they released a new character poster
• The Lego Stores had scheduled linked events
• Free accessory packs were available in stores after building creative models in store
• Video Game released on 4th of february to target the teenager audience 
• A website enabled fans to make Lego versions of themselves

In dancing on Ice at 7.27pm on Sunday 9th February 2014- five days before the movie launched - ITV broadcast a world first, an ad break made entirely out of lego.

Nearly 6 million people saw it live on tv but a million watched it on youtube in under a week.

The Lego Movie was so successful it grossed 257.8 million in the us and canada and  210.3 million across the world in other territories for a worldwide total of 468.1 million. Making it the Warner Bros most successful animated movie of all time and won many, many awards.

To promote the movie they made a full animated lego ad break on ITV, collaborating with companies such an the premier inn, the british heart foundation and confused.com on the second of february a week before the movie was premiered.

They also made a video game a couple weeks before the movie was produced to promote tot the teenager audience as the film is quite childish so therefore teenagers playing the game will make them want to watch the film afters for more context.

They made merchandise such as school equipment ready for school as it was targeted towards kids and teenagers, they made lego sets for kids to build and they did a competition for building things so they could be featured in the films so people felt more included and the movie would be more special to them.

Wednesday 2nd November 2022

The Lego Movie: Trailer

Learning Objective:

To evaluate the methods used to market The Lego Movie; to link the methods to the target audience.

Warner Bros choose to have their logos made from Lego because to highlight the fact they made the film.

Their logos are shown before the trailer because the viewer will be more likely to pay more attention if its made by a film company they recognise and associate with other good films made by that company.

Equilibrium - Main character is watching Lord Business on TV, following instructions 

Disruption - LB says u will be put to sleep and also introduces the kragle

Recognition of Disruption - Recognition of LB's threat and the recognition of him being the chosen one 

Attempt to solve disruption - show through half the trailer is most or all of the action shots

In a trailer, why does the equilibrium and disruption need to be shown so quickly?

Because you only get 30 rough seconds in a trailer people want exciting action shots to draw them in not people casually chatting.

To a younger audience, why does the disruption get established so quickly?

Because children have low attention spans and get distracted or forget very quickly 

Camerawork

1 - Close up shots have been used to draw your main attention to that character because they are saying or doing something important to the plot.

2 - Establishing shots are used to see where their location is where or how there standing and why how many people are in the shot to give a rough idea of whats going on.

3 - The Low angle was to show that they were higher up and present all the people standing below (the bad people) while the heroes stand above them.                                                

Sound

1 - If there was no dialogue we wouldn't know what was happening it creates plot and the things they are saying are crucial to the plot

2 - They create a more action filled scene and draw the viewer in with all thats happening

3 - Background music create more drama as it switches from clip to clip the more action packed it gets the more dramatic the music gets creating more of an atmosphere.

Editing 

1- During the equilibrium and beginning of the trailer the clips are more long but as the film gets more intense and action filled the clips are more fast to add tension.

2 - The inter titles are aimed at the older audiences from a critics point of view too say u will like this movie as well as your child.

3 - Slow motion is used to make sure the audience takes in everything going on and get a sense of the plot, if the character is in danger etc.

Mise-en-scene

1 - The locations show how much they adventure , maybe the characters you will see in these lands and shows us the action and comedy of the places/ the conventions match with an action movie.

2 - The colour palette of the movie shows the action aspect of the film and with all the bright colours appeal to the younger audiences.

3 - From the characters costume it tells you about their personality and what they are involved in/ what their job or character from another film.

Wednesday 9th November 2022

  

Explain how The Lego Movie trailer uses TWO elements of media languages to target different audiences

The Lego Movie trailer uses the media language, Editing. For example, throughout the trailer there are more shorted paced clips and slow motion being added to said clips. This would appeal to the kids/ teenager audience more as the shorter the clips adds more tension and draws the younger audience to the screen to entice them more and the longer slow motion clips makes the kids think, 'what's gonna happen next?' again adding more tension for the younger audience. Another media language used is camerawork. For instance, in the trailer, there was a low angle presenting Emmet, Wyldstyle and Vitruvius standing on-top of a building showing the good characters above from the bad characters standing below. Also there was a couple establishing shots showing multiple crowds of characters featured in the film showing the characters intertextuality as many of the characters were easter eggs from different popular films. Both these points link to a teenager audience as the simplistic view of 'good guys higher up' can be linked back to children and the younger audience and the different characters featured are aimed at teenagers as the films from the characters are aimed for teenager audiences.

The Lego Movie - Video Game 

Learning Objective:

To explain how vertical integration benefits companies ; to analyse using Uses & Gratification theory.

• The game developer for the game is TT Fusion 
• The game publisher for the game is Warner Bros Interactive Entertainment 
• The release date for the game is 7th February 2014
• The genre for the game is action / adventure game 
• The platforms it was released for is  Xbox 360, Xbox One, PlayStation®3, PlayStation®4, PlayStation®Vita, Wii U™, 3DS™ and PC
• The  game modes the game has is story mode, split screen and multiplayer.

Benefits of similarities releases - 

• maximises profits 
• familiarities 
• extends pleasure of the film 
• cross promotion 

Uses and Gratifications

The video game offers personal identity because the player might relate to a character of being a normal or creative builder.

The game offers information because they might find out the plot / backstory for the film. 

The game offers entertainment because the whole point of the game is to entertain the player, no one wants to play a boring game.

The game offers social interactions because you might be playing the game with your mate in multiplayer or just playing and talking about it later in school or something.

From the videogame, a use and gratification you can get is social interaction according to the trailer because from one of the modes you can play in multiplayer with your friends showing you can interact and talk to your friends about the game either through the game or in real life.

Also from the trailer of the video game, a use and gratification you can use is personal identity because you can choose which characters you can play and you might choose to play because you relate to the characters you are playing or you might enjoy following the rules and being a normal builder or being more creative and being a master builder.

Wednesday 15th November 2022

The Lego Movie: Poster Campaign

Learning Objective:

To explain the effectiveness of the campaign: to analyse the representations on the poster campaign

Denotations - 

Person in bat suit standing, camera pointed at a low angle, above a building with a firey bat in the building while fog surrounds the man.

Connotations - 

The lower angle shot is being used to make the person look more powerful and superior, making him look bigger. The bat symbol is pointed directly over his head giving the viewer a indication to how powerful he is. 

The fog around him gives us the sense that he is also mysterious and very stealthy.

The dark colour palette shows that he isn't a good hero character and he could maybe be evil again adding to that mysterious sense.

The Lego movie game cover is constructed to appeal to the target audience - 7+ age rating.

I think this because in the poster specific items are used to convey the plot of the game, like the blue spanner Emmet is holding. The spanner has connotations of fixing or building things and the size of the spanner may indicate that its important or building has a big plot in the game - linking back to the film when Emmet was a construction builder and also went with the instructions. Having the spanner so big directly at the front of the poster, draws in creative people who want to try to build or create things in the game.

Linking back to the age rating of the game is Lord business being this huge character chasing after Wyldstyle and Emmet. The poster is doing this to blatantly point out that this massive person in the background is the bad person as well as the angry expression on his face connotes he is chasing them to get something back or get them or his plan has gone wrong but Emmet and Wyldstyle both are doing a sinister grin portraying they have won or gotten away with something.

The colour palette in the poster tells us a lot. For instance, all the bad / evil characters have a main colour palette of red or black with the policemen chasing after them and causing mayhem are black uniformed while lord business has a main red uniform. While Wyldstyle's uniform is also black there are grafitti splashes of colours which also shows off her creative master builder side and also gives her a more teenager look which might make the teenage audience relate to her more, while emmet just has a standard construction uniform which links back to his main origin story.

Wednesday 30th November 2022

DIRT 

1. Accurate spelling , punctuation and grammar.

2. Explain why certain elements of Media Language appeal to the target audience

3. Use the PEEL chain to structure your analysis

4. Use connotations to explain the appeal.

The Lego Movie - Representation

Learning Objective: 

To analyse the representations throughout The Lego Movie promotional campaign

1. In the main poster Wyldstyle is represented as fierce and mad showing that Emmet is the cowardly character while her and Batman are fierce and strong which challenges her female stereotype by not being scared and her dark wardrobe. Her character poster she is represented as more of a feminine character as you can see a closer up of her face and her hair and her more feminine features. 

2.  Trailer analysis for Wyldstyle is very stereotypical as she was only shown a bit giving her a sidekick position automatically but her presence was very aggressive and strong and competent which is not very stereotypical of the female gender.

Video Game Trailer analysis Wyldstyle is presents as the same as in the trailer other than when she says ' come with me to not die' which is quite stereotypical making her seem like a prize or a safe haven.

Wednesday 7th December 2022

The Lego Movie: Representation

Learning Objective:

To analyse the representation throughout The Lego Movie promotional campaign.

My five characters - 

• 1 - Popular mean girl - normally very attractive typically white and privileged no disabilities - straight
• 2 - Mean male jock type - normally in some sort of relationship with no.1 white and privileged with no disabilities as well. - straight
• 3 - Nerdy Girl - normally bullied by no.1 or no.2 - protagonist could be of different ethnicity of british and maybe disabled to show her under privilege - gay
• 4- no.3 best friend - normally nerdy like her almost like the outcasts same situation as no.3 - bisexual
• 5 - some sort of side character that helps no.3 to solve a problem which is the recognition of the disruption and solving of said disruption 

Age is represented in the poster through all the characters. This can be mainly see in Vitruvius as his white hair and wrinkles on his face simply portray that he is old and his glowing eyes back up the connotations and stereotypical view of being old brings wisdom showing that he is going to be a very wise character who will likely guide the protagonist of the film which supports the stereotype of being old.

Emmets poster challenges the stereotypical views of a young person as he looks quite scared and afraid in his poster when stereotypically young people are seen as brave and troublemakers which is not what emmet is showing in his poster.

In Wyldstyle's poster she is a great representation of young people as the hair and her smirk both connotate that she is up to no good as if she almost just got away with something which supports the idea of young people being trouble makers.

In Lord Business' poster he is presented as not old but not young as the wrinkles that are portrayed on his face give away that he is aging and quite old but not as old as Virtuous as he still has yellow skin like all the young people wether as Virtuvius has normal skin coloured skin. LB presents the stereotypical idea that adults are mean and dont let you do what u want as he has quite an angry expression on his face.

Wednesday 4th January 2023

The Lego Movie - Put it All Together 

Learning Objective:

To Explore exam style questions and how to answer them effectively

UK Regulators

Film - BBFC

Tv and Radio - OFCOM 

Advertising - ASA

Magazines and Newspapers - IPSO

Video Games - GRA

Wednesday 19th January 2023

Question 9 Improvement 

The stereotype of gender in The Lego Movie does not follow normal stereotypes of male and female. This is firstly presented in the characters posters,  mainly shown in Wyldstyle's challenges the idea of women as her dark and grungy appearance does not follow the 'girly' sterotypical appearance of women.

In her character poster, Wyldstyle is portrayed as brave and courageous aswell as in the main film poster of The Lego Movie. The Warner Bros. did this to defy the idea of women in modern day society but Warner Brothers also shows Wyldstyle's 'girly nature'. This is shown in her character poster through her makeup she's the only character with freckles, properly defined lips, eyelashes and eyebrows. Warner Brothers did this to show her female appearance as she is the only female character who is properly portrayed all throughout the film and is the right hand women for emmet which is very stereotypical for women as they are normally seen or portrayed as being next to a man or with a man. In both his character poster and the main film poster, Emmet challenges the male stereotype. The male stereotype is usually presented as strong - willed and brave whereas Emmet is not shown as either. In his character poster, he is portrayed is shown as scared and cowardly by his facial expression while all the other character posters are shown as brave, calm or angry. In film poster, Emmet shows the same cowardly facial expression while running away from the disruption in the background of the poster. Whereas, all the other characters shown is have a stern look on their face showing the courage they have which makes Emmet point out as the 'scared one' which challenges the idea of stereotype that al men are brave. Therefore the representation of gender shown in The Lego Movie posters is challenges the idea od stereotypes of gender in modern day society.

Revision 

Monday 4th December 2023

Target audience - family.

• children who play lego
• parents who used to play with lego
• young people who go to the cinema

Uses and Gratification - Audience.

P- ersonal Identity - Characters in the movie can be identified with its viewers and can be relatable.

I- nformation  - The film provides information through the background exposition of the characters.

E- ntertainment - The film and video game entertain the audience by taking them into a fantasy world.

S- ocial interaction - Social Media, Multiplayer options on the video game. Family inclusive. 

Intextuality - Batman / Different media text referenced.

Stereotypes - Young and old . Male and female - supports and subverts 

Video Game - PIES

Personal Identity - Characters in the video game can be connoted as nice and confident, can be relatable to the audience.

Information - amount of characters present, what can be played/ play-through of the game.

Entertainment - A lot of material in the game.

Social Interaction - Split screen multiplayer options, all inclusive - boys and girls - all races etc. 

Ad break -

• British Heart Foundation
• Confused.com
• BT Broadband
• Premier Inn
• Lego Movie Trailer 
• In-between each advert different characters r introduced - Batman Emmet Wyldstyle...